Homework Week 2: Target Audience

Homework Week 1

This was my first sketch. 

Here is the flowchart to accompany it. 

Sketch # 2 

 Flowchart #2

Both of the sites have the same color scheme.

My target audience will be the millennial generation (1981 to 2010)

The millennial generation is extremely tech savvy, and prefers to communicate through text messages and emails. The millennial generation or Generation Y are multi-taskers, and can focus on many things at once. Another thing that I read during my research is the short attention span of this generation. Its important to me as a designer to appeal to them by having a simplistic clean design. I have to have many ways to be accessible to this generation, twitter, facebook, etc are some of the most popular social networks. Because of the short attention span, information has to be quick and to the point. Lots of body copy will only cause the reader to move on to the next website.